30-Year Backtest: Buy and Hold PEP (PepsiCo, Inc.)

This analysis evaluates a buy-and-hold strategy over the past 30 years, providing a historical perspective on PEP's performance from 1995-07-05 to 2025-07-03.

Note: This simulation uses adjusted close prices, meaning all historical prices have been retroactively adjusted for splits and dividends. To achieve similar results in practice, you would need to reinvest all dividends automatically as they are paid.

Performance Overview

Starting with an initial capital of $10,000.00, we purchased shares of PEP on 1995-07-05, at a price of $9.94 per share (adjusted for splits and dividends). No trading, no adjustments — just a simple buy-and-hold approach.

We held the position continuously through every market twist and turn, never selling. As of 2025-07-03, the price of PEP had risen to $135.38. While we didn't sell, we can still assess the performance by calculating the current value of the investment: $136,220.88 — a total gain of 1,262.21%.

This translates into an annualized return of 9.10% over the entire period. This return is modest — positive, but below the long-term averages of broad-market investments. It may reflect a conservative strategy or a challenging market period.

Drawdown and Risk

The maximum drawdown recorded during this period was 40.41%. This drawdown began after a peak price of $47.47 on 2008-01-10, and reached its lowest point on 2009-03-09 when the price fell to $28.29. The drawdown lasted for 424 days.

The drawdown was moderate and aligns with the type of volatility observed in many broad market assets over extended periods. The maximum drawdown lasted over a year, indicating an extended period of underperformance. This duration is typical of major corrections or bear markets.

The Calmar Ratio — annualized return divided by maximum drawdown — was 0.23, reflecting the tradeoff between return and volatility.

This level is typical for diversified investments that face substantial drawdowns alongside steady long-term returns.