3-Year Backtest: Buy and Hold NFLX (Netflix, Inc.)

This analysis evaluates a buy-and-hold strategy over the past 3 years, providing a historical perspective on NFLX's performance from 2023-08-07 to 2026-08-05.

Note: This simulation uses adjusted close prices, meaning all historical prices have been retroactively adjusted for splits and dividends. To achieve similar results in practice, you would need to reinvest all dividends automatically as they are paid.

Performance Overview

Starting with an initial capital of $10,000.00, we purchased shares of NFLX on 2023-08-07, at a price of $44.08 per share (adjusted for splits and dividends). No trading, no adjustments — just a simple buy-and-hold approach.

We held the position continuously through every market twist and turn, never selling. As of 2026-08-05, the price of NFLX had risen to $74.20. While we didn't sell, we can still assess the performance by calculating the current value of the investment: $16,834.56 — a total gain of 68.35%.

This translates into an annualized return of 18.99% over the entire period. The return is strong and meaningfully higher than long-term market averages. It suggests effective asset selection or strategy execution during a favorable environment.

Drawdown and Risk

The maximum drawdown recorded during this period was 49.52%. This drawdown began after a peak price of $133.91 on 2025-06-30, and reached its lowest point on 2026-07-20 when the price fell to $67.60. The drawdown lasted for 385 days.

The drawdown was moderate and aligns with the type of volatility observed in many broad market assets over extended periods. The maximum drawdown lasted over a year, indicating an extended period of underperformance. This duration is typical of major corrections or bear markets.

The Calmar Ratio — annualized return divided by maximum drawdown — was 0.38, reflecting the tradeoff between return and volatility.

A moderate return-to-risk profile. The strategy handled risk reasonably well while delivering decent returns.